For many business owners, entrepreneurs and influencers, a digital presence isn’t just a means of marketing their products and services. It’s their entire business.
Even if your business doesn’t rely solely on your digital presence, your website, online store, blog, social media presence and email marketing efforts are a crucial aspect of how you connect with potential leads and generate revenue.
尽管您的数字形象是您可以使用的非常强大的工具，但如果遭到损害，它也可能是激烈的挫败感。保护品牌的数字形象意味着采取必要的步骤来保护您的在线帐户，保护信息并不断验证您创建的业务的完整性。
您的数字存在的价值
When your digital presence doubles as your business itself (or at least a large portion of it), protecting yourself from things like copyright infringement, identity theft and information theft is an integral part of maintaining your brand.
现代企业主应该在网络保护和安全方面得到精心努力，用锁定各种平台所需的工具，以及在其中持有的信息，来自黑客，不诚实的内容创作者，甚至不满的前员工。
Your digital presence is your brand’s first impression and primary source of connection with your customers. Don’t let it get compromised due to a lack of proactive planning on your part.
防止版权侵权
Your brand is represented on your website, social media and other digital platforms by the content you create and the way you’ve carefully chosen to address your audience. Businesses spend thousands of dollars and countless hours curating the content that represents who they are and what they do.
为了防止版权侵权，首先要制定企业版权法，特别是在知识产权和电子内容所有权的情况下。如果您的品牌像一个像企业实体一样LLC或者S Corp，请确保您知道哪些权利适用于您的特定情况。如果另一个网站突然出现标语或徽标，收集您需要理解权利和追索权所需的知识至关重要。
在建立了版权法的工作知识之后，是时候开始对保护进行保护了。准备在业务的两个领域打击版权侵权。
业务内容
This is copyright infringement that involves the content on your own site, such as landing pages, site images, taglines and logos. Protect yourself by including a statement on your website and obtaining copyright documentation when possible.
Client Content
如果您向客户提供模型或其他可交付成果，这是当他们声称自己的辛勤工作自己的辛勤工作时发生的版权侵权。您可以通过在合同中包含特定的所有权和知识产权陈述，并在付款前向客户提交给客户的任何内容或图像，以防止这种情况。
避免信息盗窃
Unlike copyright infringement that can be glaringly obvious to a watchful eye, information theft can happen without any overt site breaches. Information theft occurs when the data on your site, including passwords, account information and other identifying factors are stolen.
While you can be the victim of information theft without your customers ever knowing, the integrity of your business will be compromised. To prevent information theft, you’ll want to protect yourself from phishing, pharming and other forms of vulnerability by:
- 限制允许帐户的管理员
- 删除不再使用的旧帐户
- 搜索假帐户
- 确保Wi-Fi网络
- 经常更新密码
- 避免可疑的电子邮件附件
- Using encryption software when appropriate
- Deploying antivirus and anti-malware software
检测数据泄露并不总是会立即发生，但是开发一种防止它们首先发生的过程是保护和缓解的最佳形式。
保护自己免受身份盗用的侵害
While information theft and identity theft seem similar, identity theft takes the security breach to a whole new level. Identity theft can also strike the accounts associated with your own business, in addition to the accounts held by your customers. That’s a PR nightmare you need to diffuse at all costs.
To protect yourself and your customers from identity theft, start by enabling two-factor authentication for all the accounts held by your business. If your site offers a login feature for customers or clients, create a two-factor authentication option for them as well.
You can supplement this feature with a strong password requirement. Encourage all users, business and customer alike, to create unique passwords of at least eight characters that include symbols and numbers.
身份盗用也可能发生在您的社交媒体平台上。这就是为什么重要的是要限制谁可以访问您的帐户。使用一个使用一个登录名来将内容发布到各种平台的社交媒体发布平台是减轻黑客指挥您帐户的风险的好方法。
Plan Ahead
Have a plan in place that involves reaching out to inform and reassure customers in the event of a data breach. You should also create a plan to reclaim your data and ownership of any content taken by unauthorized third parties. Having a procedure in place can provide much-needed peace in a time otherwise characterized by chaos.
Any time your information is compromised or stolen, the integrity of the business that you’ve worked hard to build is placed on the line. It’s in your best interest to establish a data security and information protection plan that utilizes the best forms of technology to protect you from the worst sides of doing business in the digital world.
